Global Graphics has launched a campaign to encourage Harlequin RIP users to upgrade their software to the latest version. The campaign uses a series of striking images to remind prepress departments that they can greatly improve their competitive position for very little money by simply upgrading their RIP software.
Paul Hagen, Global Graphics’ director of graphic arts sales says, ”The main reason behind the campaign is that print shops often don’t realise that upgrading their RIP might not be as costly as they think. We’ve calculated that on average the cost is about the equivalent to two weeks press operator time. That’s a great ROI considering the time and money they’ll save because of the new features and the greatly improved performance of the latest version of the RIP. In these tough economic times we want to draw attention to that. Even users of version 7 will find the new enhancements and speed improvements to be a compelling reason to upgrade. ”
The campaign uses a combination of on and offline tactics, notably a three phase postcard mailer targeted at prepress departments, complimented by a three phase email campaign and coverage on social networking sites.
To upgrade their Harlequin RIP print shops should contact their supplier or complete the form at http://www.harlequinrip.com/upgrade Print shops that have lost contact with their supplier can email email@example.com to be put in touch with the Harlequin RIP network.
About Harlequin RIP technology
Global Graphics PostScript Language Level 3 compatible Harlequin RIP was first used in a commercial system in 1988 since when its core technology and associated modules has evolved through successive generations into the high-performance processor it is today. For more information visit: http://www.globalgraphics.com/products/harlequin_rip/index.html
About Global Graphics
Global Graphics Software (http://www.globalgraphics.com) is a leading developer and supplier of sophisticated high performance RIPs, electronic document, workflow and color solutions mostly to a customer base of Independent Hardware Vendors, system integrators, software developers and resellers. These partners include the world’s leading vendors of digital pre-press systems, large-format color printers, color proofing systems, copiers and printers for the corporate and SOHO markets and software applications. Global Graphics Software is a subsidiary of Global Graphics S.A. (NYSE-Euronext:GLOG)
Global Graphics, the smarter alternative, Harlequin, the Harlequin logo, the Harlequin RIP, are trademarks of Global Graphics Software Limited which may be registered in certain jurisdictions. Global Graphics is a trademark of Global Graphics S.A. which may be registered in certain jurisdictions. PostScript is a trademark of Adobe Systems Incorporated which may be registered in certain jurisdictions. All other brand and product names are the registered trademarks or trademarks of their respective owners. Global Graphics makes no warranty and accepts no liability for any loss or damage arising from the use of information or particulars in this document.
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